the service. We use this data to improve the service and for marketing of Redovisningsdatum.
What are cookies and pixels?
A cookie is a small text file that the site you visit requests to be saved on your computer. Cookies are used on most sites to give visitors access to various functions. The information in the cookie can be used to follow a user's browsing. This is a prerequisite for, for example, being able to remain logged in, instead of having to log in again each time you change the page on the site.
There are two main types of cookies: first party and third party cookies.
There are two types of first party cookies. One type saves a file for a long time on your computer. It is used, for example, for functions that tell what is new since you last visited the site in question. The second type is called session cookies. While you are browsing a page, the cookie is temporarily stored in your computer's memory, for example to keep track of your chosen language. Session cookies are not stored for a long time on your computer, but disappear when you close your browser.
Third party cookies are usually used by advertising and analytic services, such as Facebook and Google. One type of
third party cookie is the tracking pixel. A tracking pixel is a piece of code which is sent from the applications' servers to a partner server and is stored in your web browser,
mobile phone or other device when you visit the site. It collects data about you, but are typically constructed with privacy by design.
Only the server that sets the data can retrieve the data it collects and the data is often collected on an anonymised basis.
We use statistical tools to see and measure traffic information on our site. We see which of our pages are visited and with what frequency. This information can be processed and used to improve the design of the services. Cookies may in some cases also occur in e-mail messages to determine opening frequencies. The collected statistics are completely anonymous and compiled in a way that means that we cannot link the information to individual users or their IP. We may also use non-personal information from both permanent cookies and session cookies for statistical purposes such as conducting surveys to improve your interaction with the site.
We use the following external cookies for the Redovisningsdatum-service:
Google Analytics is a web analytics service. Google Analytics sets cookies to enable us to evaluate and report on the use of our site. It is used all over the web and all data is anonymized, which means that cookies do not contain any personally identifiable information. These cookies help us understand our visitors' behavior and allow us to make improvements to improve their experience.
Hotjar is an analysis and feedback tool that we use to understand how our site is used and improve usability. Hotjar sets cookies to help us track the behavior on the pages and to check visitor surveys. These cookies have no personally identifiable information.
We use the following tracking pixels:
The Facebook Pixel is used by us to track user behaviour, which enables us to send you relevant,
targeted advertising on Facebook and to build and optimize target audiences for Facebook ads.
How to opt out cookies?
Google Ads Settings.
Keep in mind that disabled cookies may prevent parts of our site from functioning properly, such as being able to remain as logged in for a longer period.
As for the Facebook Pixel, there are many ways for you as a user to specifically prevent the possibility for Facebook to follow your
footprint. For example, you can install an ad blocker in your browser that prevents server requests to Facebook. You can also renounce
this type of marketing through American DAA AdChoices here: http://optout.aboutads.info.